Est. 2023

Built by machines.
Felt by humans.

InCrevLab is an AI-native creative studio producing video, brand identity, and campaign visuals for ambitious teams worldwide — machine speed paired with human taste.

See the work
Reel · 2026 01 / 06
01 — Studio

A studio rendering
ideas with AI —
directed by humans.

Discipline

Strategy. Identity. Production. Content. Launch. Five services, one team across all.

Method

Treat models as a lens, not a generator. Every output — strategy, frame, line — passes through a human edit before it ships.

Reach

A distributed studio. From sprint to launch, working with founders, brand leads, and marketing teams worldwide.

Recent releases.

A short list, each one shipped.

Concept FilmArt DirectionAI Video

A cinematic concept piece exploring presence and form. Storyboarded, art-directed, and rendered end-to-end with a generative pipeline — from first frame to final cut in days, not weeks.

View case →
NYRO still 01
NYRO still 02
NYRO still 03
NYRO still 04
CampaignPhoto DirectionAI Imagery

A fourteen-frame campaign exploration — one concept, one mood board, one model, fourteen variations. The full range delivered as a coherent visual story, ready to publish.

View case →
Lumika still 01
Lumika still 02
Lumika still 03
Lumika still 04
Lumika still 05
Lumika still 06
Product FilmBrand WorldAI Video

A short product film for a fragrance concept — low light, dark glass, slow motion. Storyboard to final color, fully generative, no shoot. The mood of an evening in seventeen seconds.

View case →
Noir Parfume still 01
Noir Parfume still 02
Noir Parfume still 03
Noir Parfume still 04
Travel FilmAI EditDirection

A weekend across the Causeway — Singapore and Johor Bahru, distilled. Footage in, AI edit out: beat detection, cut matching, color grading, all paced to feel like a single afternoon. Travel filmed once, edited in hours.

View case →
Travel FilmAI EditDirection

A few days around the harbour and the eastern beaches. Captured handheld, then run through an AI edit that paced the scenes to a single breath. The trip in minutes — the way it actually felt.

View case →
— Need more?

The rest lives on the feed.

What we do.

Strategy first. Production second. Delivered fast.Engage one service or the full studio.

01

AI Video
Production & Visuals.

Films and frames, one pipeline. Hero reels, product loops, campaign imagery, and lifestyle stills — built end-to-end through our AI-native production stack. Everything that moves, and everything that doesn't.

  • Hero film 30–90s
  • Product loop 6–15s
  • Brand reel 60–180s
  • Social cut-downs 9:16 · 1:1
  • Campaign imagery e-com ready
  • Product visuals AI-generated
  • Lifestyle stills 4–8 scenes
02

Brand
Identity.

Full visual systems — strategy, mark, type, color, voice, and the graphic standards manual to keep it consistent.

  • Logo & mark system Vector kit
  • Type & color system GSM PDF
  • Voice & messaging Doc
  • Launch assets Web · Social
New 03

Brand
Sprint.

Three-day intensive to define your positioning, voice, and visual direction. The thinking that makes everything else work.

  • Positioning statement 3 alternatives
  • Competitor landscape Visual map
  • Audience personas 2–3 profiles
  • Brand voice guide Messaging doc
  • Creative brief Visual direction
New 04

Content
OS.

Monthly brand content on autopilot. Reels, statics, and campaign drops — all planned, produced, and ready to post.

  • Reels / month 4–8 pieces
  • Static posts 8–12 pieces
  • Content calendar Notion-based
  • Performance review Monthly
  • Hero film Quarterly add-on
New 05

SEA
Entry.

For international brands entering Southeast Asia. Brand localization, cultural adaptation, and a full launch content kit — built by a team that knows the region.

  • Market & culture brief SEA-specific
  • Localized messaging ID + EN versions
  • Launch video Bahasa + English
  • Social content kit 30 pieces
  • Influencer brief Creative direction

The process.

Four steps, repeatable. Most engagements run 1–3 weeks.

01

Brief

30-minute call to align on the audience, the deliverable, and the bar. You leave with a one-pager.

Day 1
02

Treatment

References, mood, prompt strategy, and a fixed shot list. Approved before any pixel is rendered.

Day 2 – 4
03

Render & direct

Generate, select, regenerate. Every frame is reviewed against the treatment. No "first pass" delivery.

Day 5 – 12
04

Finish

Color grade, sound design, cut-downs, hand-off. Files in every format you need to ship.

Day 13 – 15

By the numbers.

What two years of practice looks like.

120+
Films & reels delivered
20
Brand systems launched
7d
Median brief-to-launch
2
Countries shipped to
05 — About

A studio where AI meets craft.

We started InCrevLab to answer one question: can AI make work that earns attention without losing taste?

Two years in, the answer is yes — but only if the studio runs the model, not the other way around. We treat models as cameras, our team as directors, and our clients as collaborators.

Founded

2023

Team

9 humans

Disciplines

Video · Identity · Visuals

In their words.

From the people who shipped with us.

"

InCrevLab gave us a 30-second hero film in seven days. The bar was Apple. The output was Apple.

Maya HalimFounder · Kindred Coffee
"

The clearest brand thinking we've had from any studio. Faster than a consultancy, deeper than an agency.

Daniel TranHead of Brand · Sundae Studio
"

Twenty-four product shots in three days, color-matched to our existing catalog. No reshoots.

Reza IskandarE-com Lead · North Atlas
06 — Let's talk

Have an idea
worth building?

hello@increvlab.com